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The AI & Growth Marketing Blog

Featured Posts

How to Evaluate—and Fix—Your Brand’s Performance

Branding Guides

branding, brand activation

Brand Activation Strategy: What It Is, How to Do It—and Why Playing It Safe Won’t Cut It

Branding Guides

branding, brand activation

Branding Guides

branding, brand activation

Digital Marketing

Verge Digital Marketing blog, ebook, guide

When Innovation Isn’t Enough: Why Every Small Business Needs to Understand Digital Marketing

Digital Marketing

Verge Digital Marketing blog, ebook, guide

Digital Marketing

Verge Digital Marketing blog, ebook, guide

Social Media Management & Account Hygiene: How to Maintain a Healthy Social Presence

Social Media Markeing

social media marketing

Social Media Management & Account Hygiene: How to Maintain a Healthy Social Presence

Social Media Markeing

social media marketing

Social Media Markeing

social media marketing

Which CRM Is Best for Small Business? ActiveCampaign vs. HubSpot

Digital Marketing

CRM, Marketing Automation

Which CRM Is Best for Small Business? ActiveCampaign vs. HubSpot

Digital Marketing

CRM, Marketing Automation

Digital Marketing

CRM, Marketing Automation

Social Media Platforms: Your Sherpa Through the Digital Jungle (and Why Choosing Wisely Matters)

Social Media Markeing

social media marketing

Social Media Platforms: Your Sherpa Through the Digital Jungle (and Why Choosing Wisely Matters)

Social Media Markeing

social media marketing

Social Media Markeing

social media marketing

Lynn Langmade 9/12/20 Lynn Langmade 9/12/20

What Is Content Marketing?

What is content marketing and why does your company need it? For those not familiar with it, content marketing can be confusing. In this blog post, we not only provide 3 definitions of content marketing, but also explain how the discipline developed, how it’s different from other marketing disciplines like Demand Generation, and how it can help your business.

Lane Langmade 8/16/20 Lane Langmade 8/16/20

Content Marketing Software Review

Content marketing is hard. To do it well, all good content marketers need to invest in content marketing software. In this post, we review the Top 5 content marketing software of 2020 to help you select the content software that’s right for you.

Lynn Langmade 8/5/20 Lynn Langmade 8/5/20

How to Develop the Ultimate Brand Guidelines

Brand identity guidelines are essential for maintaining a healthy brand and for building brand equity. Read our new blog post on how to develop the ultimate brand identity guidelines.

Lynn Langmade 6/14/20 Lynn Langmade 6/14/20

A 10-Step Process For Developing a Great Logo

Most startups need to design a logo. The question they usually ask is how long does the process take? In this blog post, we provide an overview of different logo types and then outline a 10-step process for developing a phenomenal logo for your business.

Lane Langmade 4/30/20 Lane Langmade 4/30/20

Blog SEO Checklist: How to Optimize Your Blog Content for Search

Your on-page blog SEO checklist helps fine-tune your message and refocus on the right audience with every post you publish. SEO is more important than ever, with social media platforms decreasing reach for private businesses. Increasing your blog SEO will boost your traffic at a fraction of the cost of paid advertising.

Lynn Langmade 4/10/20 Lynn Langmade 4/10/20

How to Develop a Brand Persona and a Brand Identity

What is a brand persona and how do you develop one? In this blog post, we define what a brand persona is, explain why it's critical for developing a brand, and illustrate how a company can develop a brand personality,

Lynn Langmade 3/31/20 Lynn Langmade 3/31/20

The ROI of Content Marketing: How to Track and Measure the Value of Content

One of the most important things to understand about content marketing is that there is truly no "one size fits all" approach to what you're doing. Every technique you leverage should play to the strengths that makes your business unique in the first place. This is ultimately why the ROI of content marketing is the metric that you should be paying attention to most of all.

Lynn Langmade 3/25/20 Lynn Langmade 3/25/20

What Is a Content Marketing Consultant and How Can They Help Your Business?

What is a content marketing consultant and how do you know if you need one? In this blog post we breakdown what a content marketing consultant is, what they do, and whether or not you should hire one.

Lynn Langmade 3/17/20 Lynn Langmade 3/17/20

Complete Guide to Writing Effective Google Ads Using SEO Keywords

You can improve the success of your Google Ads by integrating industry-specific SEO keywords into your ads. Want to learn more? Read on.

Lynn Langmade 3/12/20 Lynn Langmade 3/12/20

4 Best CMS Platforms for Startups and Small Businesses

Choosing a good content management system is easier if you know what you need. Wordpress, Squarespace, Webflow and Joomla each have their own advantages. Read about these features to see which one will work best
for you.