Website Development & Design

Developing a website is one of the most difficult and challenging marketing activities for a business, no matter its size. But it is especially so for small businesses and startups. VERGE’s team has spent more than 20 years developing websites for both large and small businesses. so we’re well-qualified to help you plan and develop your first website or re-vamp an existing website. We offer a wide range of website development services, including website planning and production workflows, information architecture, wireframing, graphic design, back-end development, SEO strategy, and copywriting, and content development.

website planning and production workflows

How many web pages do you need to reach your business objectives? What type of website would be most effective for your business? How much functionality? What look, tone, and feel? Developing the answers to these questions constitutes the basis for practical website planning that will help your business develop an effective website. VERGE can help you develop a website plan and production workflow to produce a high-quality website quickly.

Information architecture

It doesn’t matter how many web pages you create if a visitor to your website cannot find the information they’re looking for. The best websites enable visitors to quickly access the content they’re searching for and to structurally prioritize the content on a website that will increase user engagement and conversions.

How do they do this? By developing a robust information architecture. VERGE is an expert in developing information architecture for small businesses and startups, so they can quickly maximize and monetize website traffic.

WIREFRAMING

The best websites don’t just slap random images and blocks of copy on a page and hope for the best. No. They carefully develop a visual strategy and hierarchy of information for each page to prioritize content so visitors “consume” the content that matters most and is optimized for the device they consume it on. Is the page optimized for mobile as well as desktop? Where and how many CTAs should you include on a page? How many images. How long should the copy be? This process is called wireframing.

VERGE develops wireframes for our clients to ensure each page is optimized for all devices and is visually prioritized for maximum effect.

Branding & Graphic Design

How should your brand translate to a website? What look and feel should your website have to ensure it is on-brand and on-voice? Branding is difficult and it’s especially difficult to convey the essence of a brand on a website.

The VERGE design team will work very closely with your business to develop a website that not only looks and feels like your brand, but is also authentic and conveys a sense of professionalism that will inspire trust for your website visitors.

SEO Strategy

Most small businesses fail because their website fails to attract either enough visitors or the right kind of visitors to convert into paying customers. SEO—short for Search Engine Optimization—is the strategy a business employs to make sure a website and its content can be found in Search. It’s not enough to build a website; your website also needs to be “found.”

Doing SEO well is not easy, and most businesses get it wrong. With VERGE, you can feel confident that we’re experts in SEO, having developed SEO strategies for small businesses and startups that have grown their website traffic consistently over 1000% within 6 months to a year’s time frame.

Copywriting

If your business is struggling to develop basic messaging frameworks or brand architectures, we can also help by drafting messaging architectures and then translating that architecture to effective website copy.

Whether you're an enterprise company or small business or startup, VERGE's team has developed messaging and copy for every size company in a variety of industries. Our team has over 35 years of combined experience in B2B, high tech, Martech, financial services and payments, healthcare, construction, event management, customer experience, and ERP. Because we know these industries so well, the content we produce for our clients’ websites reads authentic and authoritative. In short, we can help your company become the "thought leader" in your space.

 content management system (CMS)or Wordpress input

Dealing with a content management system is not only time-consuming, but it's also a colossal headache. Most of the work happens after the copy and artwork have been developed. It can sometimes take two or more hours from start to finish inputting your content into your CMS, including the copy, links, graphics, tags, keywords, author bios, CTAs, and social media snippets. And if you truly want to scale your content production, optimizing your CMS input is essential. 

That's where we come in. We help take that headache away from you while helping you to scale your content production. Verge's team has deep expertise in all major content management systems -- from WordPress, Webflow to Joomla or Drupal. We're also experts at HubSpot's blog integration which many small businesses use. Whatever CMS you use, we can manage those systems and handle the publication of your content for you.