Content Marketing Strategy & Planning 

Content marketing is hard. In a recent survey, more than 57% of content marketers rated their content marketing efforts as ineffective. However, in this same survey, only 15% of respondents said they had a documented strategy or plan. So yes, content marketing isn’t easy, but without a strategy or plan in place, your content marketing initiatives are being set up to fail. It’s especially critical to have a strategy and plan in place for young companies who don’t have established brand equity or awareness and have new websites with low or non-existent domain authority.

At Verge we partner with small and mid-size businesses and startups to develop an effective content strategy and content plan that will deliver content marketing results

Content Marketing Strategy

If you’re wondering why the quality content you’ve been creating isn’t translating into leads or sales, odds are you haven’t taken the time you need to develop a comprehensive content marketing strategy that will help you determine what content you should be developing and who you should be targeting. At Verge, we collaborate with our clients to develop a strategic plan to help you target the right buyer personas, map the right content for the right stage of the buyer journey, and then develop brand voice and messaging frameworks to ensure you're developing the right messages and stories for the right audience.

Content Marketing Planning

It’s not enough to have a strategy. You need to have a detailed, thorough content plan to ensure that content you’re creating is the right content for the right personas and that they’ll be able to access it at the right place and time. Do you have the right tools and resources? Do you have realistic production workflows setup to handle your content burden? Do you have policies and methodologies in place to optimize the content you create and archive the content that fails? Content planning is easily one of the most difficult aspects of content marketing and Verge can help make it a breeze

SEO Strategy & Planning

The top three posts on Google SERPs get 85% of all website traffic. With a new or young website and low domain authority, an SEO strategy and plan is essential to help your buyers find your content. Verge can help you not only with keyword strategy, content topics and themes, but also website optimization and on-page SEO. Verge has helped many companies get their content ranked in the top 3 for critical keywords by developing a comprehensive SEO strategy and helping our clients optimize their content to rank for those keywords.

Content Workflow & Management

Not sure how to develop an ebook alongside a blog and daily social media posting? There is so much content to create, but you don’t have enough resources or time to do it. No worries. Verge can help you develop content production workflows and templates that will streamline content production so you can create more content at a higher quality. In fact, Verge will help you set realistic daily, weekly, and quarterly publishing goal and ensure you meet them.

Messaging Frameworks

If your company is struggling to develop basic messaging frameworks, we can also help there too. Whether you're a startup or small business, Verge's team has developed messaging and content for every size company in a variety of industries. Our team has over 35 years combined experience in B2B, high tech, martech, financial services and payments, healthcare, construction, event management, customer experience, and ERP. Because we're intimately familiar with these industries, the content we produce for our clients reads authentic and authoritative. In short, we can help your company become the "thought leader" in your space.

BYLINE PITCHING & MEDIA PLACEMENT

Byline pitching? Yeah, bylines. You know, those articles your company places in the New York Times or Wall Street Journal. You may be wondering why a content agency provides services typically in the PR domain. Well, the truth is content marketing is now performing most of the functions of traditional PR and one of those functions is to generate "backlinks" or referrals to your website domain and content. The more backlinks you have, the greater content on your own domain will rank in Google. So what VERGE does is help you develop article and byline pitches to be published on external sites and media.

COPYWRITING, GHOSTWRITING, & EDITING

Did we mention we write? Yeah, we do. And we're pretty good at it ;) While other content agencies say they "write", they'll likely deliver poor-quality copy written by a junior copywriter that has little experience writing for your industry. In contrast, Verge has developed a rigorous process for ensuring that the content we write and ghostwrite for our clients is on voice and on brand. We not only develop early stage content such as blog posts, ebooks, and infographics, but we can also help you develop late stage content such as success stories, surveys, and data sheets.

CONTENT PRODUCTION& DESIGN

If you're trying to publish content, then you know that one of the most difficult aspects is actually producing the content. But we're not just talking about copywriting. We're talking about managing the end-to-end production lifecycle of a piece of content or asset. There can be as many as 30 tasks to take a content asset from ideation to publication and over 10 different stakeholders working on or reviewing the project. And this is all before your content goes into design for packaging. You need almost a master’s degree in project management to manage a production workflow for one asset, let alone 10 or 20. But Verge will help you make it look easy

CONTENT MANAGEMENT SYSTEM (CMS)OR WORDPRESS INPUT

Dealing with a content management system is not only time-consuming, it's also downright annoying. Creating the blog post is only part of the job. Most of the work happens after the copy and artwork has been developed. It can sometimes take two or more hours from start to finish inputting your content into your CMS. That's where we come in. We help take that headache away. Whatever CMS you use—WordPress, Hubspot, Joomla, or Squarespace—we can manage those systems and handle the publication of your content for you.