The Best Social Media Marketing Agency in Atlanta

If You’re a Startup or Small Business, Social Media Marketing Is Essential for Growing Your Business

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It's no longer enough for a business to own their own media. They also need to participate in shared media. Indeed, every business needs to be on social media and have profiles on third-party review sites and Q/A sites, but this is especially true for startups and small businesses. If your business isn't running social media campaigns, how will customers who aren't searching for your product and service find you? If blog posts aren't promoted on social media, they are likely to die on the vine. Social media can help your business be discovered by your target audiences and can boost all of your content marketing efforts.

So many companies fall into the trap of believing that Social Media Marketing is reserved for the large established companies, who have more resources and budget and assume that social media is a “luxury” they can put off until later. But this is the wrong way to approach it. Social Media Marketing is most effective when a small business opens its doors or a startup is just launching. And today’s online users not only expect to be able to engage with their favorite brands or companies online but also expect them to be responsive and available when and where they need them. Whether you're in B2C or B2B, Social Media Marketing not only allows young businesses to interact and engage with customers and prospects but also to develop a strong community of fans that will develop into loyal customers. Moreover, if you want your website and content to be found, it is now essential to share it on social media to rank in Search. 

Our social media marketing services will increase your relevance to your audience so you can better target them, generate leads, and grow revenue.

• Generate Leads and Increase Sales

• Increase Brand Awareness

• Grow a Community of Brand Advocates

• Improve Customer Experience & Care

Verge has award-winning, social media experts who have successfully managed social media for businesses of all sizes. We can not only help set up and "brand" your social media accounts, but also develop strategic social media marketing campaigns while managing the day-to-day content production and distribution across your social media portfolio. Verge can take the headache of social media away so you can get back to running your business.

What’s more, Verge’s original location in San Francisco, adjacent to Silicon Valley and the Corridor, where Facebook, Twitter, LinkedIn and Pinterest are all located, means we’ve been inside these social media companies and developed professional relationships, so we get important information first and know how they work from the inside out. In other words, we have an inside perspective on social media that most other social media agencies don’t have.

• Social Media Marketing Strategy, Planning & Scheduling: Many social media agencies will use a cookie-cutter approach to social media marketing for their clients. Not Verge. We develop highly customized social media strategies for our clients that take into account your business’s unique industry, position in your industry, maturity, value proposition, and marketing goals. In other words, we develop social media strategy and plans that help your business cut through the clutter and noise on social media and deliver measurable results. 

• Social Content Creation, Distribution, & Publication: Unlike other social media agencies, Verge was founded by world-class writers and creatives. Because Verge’s primary strengths are creativity, writing and design, we don’t just plan and strategize. We can partner with you to develop world-class content and creative to make social media marketing look and feel easy. If you don’t have the resources to manage your accounts daily or weekly, we also offer competitive social media management packages, which includes scheduling, posting and responding on your behalf.  

• Social Media Campaigns, Offers, & Promotion: Verge’s founders ran and managed social media for numerous enterprise companies as well as startups before social media became mainstream marketing. During our tenure at Verge, we’ve developed countless creative advertising campaigns and special offers designed to increase follower engagement, generate leads, and grow brand awareness. You can trust us to be your creative partner in developing campaigns that are on brand voice, differentiate you from your competitors, and get your business leads and sales.

• Social Media Community Development: Verge can help you set up groups on critical social media platforms to connect and engage with your customers and fans, become a valuable contributor to groups to help generate leads, and also serve as a customer service liaison for smaller companies to transform customers into brand advocates. 

• Social Media ROI Tracking, Reporting & Optimization: Verge’s team includes marketers certified in Google Analytics. We have deep expertise in helping our clients track what’s happening on social media, analyzing data, developing performance metrics and reports, and leveraging insights to optimize performance across your social media portfolio to generate more leads, increase sales and grow revenue.

Because LinkedIn enables companies to market their services and products to a professional audience, it’s arguably the most effective social media channel for companies focusing on B2B (business-to-business). Furthermore, because its users are professionals, it also has a unique micro-culture, making it difficult to market effectively on this channel you don’t have help from those with years of experience marketing on LinkedIn. 

Verge has a team of award-winning social media marketers that have developed successful organic and paid campaigns for B2B companies of any size, including enterprise, mid-market and small businesses and startups. 

Verge can set up both your branded LinkedIn business and showcase pages, create, schedule and post your LinkedIn content, and launch and manage all organic and paid LinkedIn ad campaigns that will deliver leads and sales.  

Whether your business is B2C or B2B, Facebook is arguably the most powerful social media channel in the world. With over 2.6 billion active users and 60 million active business pages, Facebook is essential for any robust social media marketing strategy. Facebook alone can help to single handedly jumpstart your business, producing high quality leads and sales.

Our team of Facebook marketing experts have years of experience marketing our clients products and services. In fact, our founder won an award for social media marketing based on a campaign developed for Facebook, so you can trust we actually have the expertise to help you grow your business on this channel. 

Beyond generating branded profiles, creating, scheduling and publishing content, developing paid or organic advertising campaigns, Verge can also help you contribute content to relevant Facebook groups in your industry so you can connect with prospects and customers and build a community. Verge is also adept at developing retargeting campaigns, look-alike-campaigns, and dark advertising campaigns which micro-target content to specific audiences. All of this can help you generate leads, make sales, and grow your business.

Instagram is the third largest social media channel in the world. Only Facebook and YouTube have more users. In 2016, Instagram began offering business pages and hasn’t looked back. Instagram has been refining its services for businesses and now has a mature social media offering for businesses. In fact, Instagram is now one of the most effective channels not just for B2C but also B2B. If you’re not marketing on Instagram, your business is simply losing opportunities. 

Due to Verge’s strength in design, we pride ourselves on creating visual content and campaigns that will resonate in visual social platforms. We not only develop content for your business’s Instagram feed, but also for Instagram stories. We can also develop hashtag communities for your business or industry as well as increasing your following by participating in hashtag communities that are relevant to your businesses. We’ve also partnered with Instagram influencers to help launch startups and small businesses and grow their channels. And of course, we can run paid Instagram advertising campaigns for your business. Whether your business in B2B or B2C we help you launch your Instagram presence or optimize your account to you can start generating more leads and customers.