Brand Strategy & Identity

Brand strategy and brand identity are often ignored by small businesses and startups, yet a carefully-developed brand strategy and a well-executed brand identity system can be the decisive factor in whether a company succeeds or fails. Companies with strong brand equity are able to command a premium in the marketplace while building a solid moat against competitors. Verge helps small businesses and startups develop a world-class brand identity system to differentiate your brand from its competitors and command a premium in the marketplace.

Brand Strategy

Behind every great brand is a great brand strategy. Brand strategy is the difficult work that needs to be done before your company can start choosing color palettes and creating a logo. An effective brand strategy helps a company to know who they are so they can successfully communicate that identity through brand touchpoints—such as logo, business cards, or website. Verge’s leaders are experts at branding and our guidance on brand persona and identity is ranked in the top 5 in Google globally.

VERGE will collaborate with your team to develop an effective brand strategy that will grow into a world-class brand. At the completion of our work, we’ll help you understand how to leverage all of the following for a unique and powerful identity:

• Innovation

• Purpose

• Values

• Vision

Logo & Brand Identity

What design should represent your company and why? What colors convey the identity of your brand? What tone should your brand convey? Designing a logo and a brand identity system is the process a company must go through to practically apply its brand strategy to the real world.

VERGE partners with our clients to develop eye-catching brands that convey the essence of who they are while boldly distilling their brand strategy into a beautiful, yet simple design.

During the logo and brand identity design process VERGE helps our clients develop:

• Look and feel

• Logo and identity

• Brand toolkit

Brand Integrity guidelines

It’s not enough to develop a world-class brand. No. You need to go further and actually protect it. Without protection, a brand’s equity will quickly erode, diminishing its value.

Brand integrity guidelines or a brand style guide is the document every great brand needs to (1) document the strategic decisions made to develop a brand and (2) policies created to protect the brand. A brand style guide is, in other words, the company’s brand “bible.”

 VERGE works side-by-side with our clients to create a powerful brand style guide that will communicate the brand’s value, identity the brand strategy, and document policies to protect it—ensuring that that your brand’s value will grow, rather than diminish, with time.