Prospective clients often ask me what’s the single most effective tactic a startup or small business can do to jumpstart their inbound marketing efforts—to increase traffic to their websites. They always look skeptical when I say simply: “blogging. No really, blogging. That’s it.” Then I smile and qualify my statement: “Okay, high-quality blogging.” 

Of course, I’m only being half-serious here, but generally speaking if you own or manage a business of any sort, blogging is exactly what you need to capture the attention of your potential customers. And this is especially true if you run a startup or small business, which are often under intense pressure to grow their business. In fact, startups and small business gain several critical benefits of blogging.