AI, Inbound Marketing
Lynn Langmade
AI for Marketing Automation

Stuck juggling a million marketing tasks? AI marketing automation can be your game-changer. It automates repetitive work, personalizes customer experiences for higher engagement, and empowers data-driven decisions for smarter marketing. Discover how AI can revolutionize your marketing strategy and fuel explosive growth!


AI for Marketing Automation
Lynn Langmade
Brand Architecture Framework: How to Organize ...

Brand architecture is a crucial part of building a strong and coherent brand identity that supports your business goals. In this blog post, we'll dive into the key concepts and strategies of a brand architecture, including the different types of brand architecture, how to develop a brand architecture framework, and why it's important to maintain and evolve your brand architecture over time. Whether you're a startup or an established business, this guide will help you create a solid foundation for your brand identity and strategy.

Brand Architecture Framework: How to Organize and Manage Your Brands
Branding Guides
Lynn Langmade
What Is Brand Equity and How Do You Build It?

Branding, and particularly brand equity, often get a bad rap in companies, most especially in the marketing department. But they shouldn’t. They're one of the most powerful aspects of a business that can have a dramatic impact on a company’s bottom line. I can’t tell you how many companies I’ve worked for that made phenomenal products and were marketing those products well, but paid absolutely no attention to their brand or treated it as some icky thing that dinosaur marketers cared about before the advent of digital marketing.

What Is Brand Equity and How Do You Build It?
Social Media Markeing, Content Marketing Guides
Lynn Langmade
Don't Set Up Your Brand's Social Media Profile ...

Startups and small businesses need to grow their businesses but often fail because they cannot find a growth engine. But social media marketing is the best to grow their business. In this post, we break down why setting up a social media profile on social media networks is essential for all new businesses and provide practical, step-by-step instructions to set up your brand’s social media profiles for success. There is a right way and a wrong way to set up social media profiles for business and we ensure you’ll get it right—the first time around.

Don't Set Up Your Brand's Social Media Profile Until You Read This
Blogging, Website Design
Lynn Langmade
5 Growth Hacking Tips for your Website

It’s difficult for small businesses and startups to develop the audience they need to jumpstart growth. In this blog post, we provide growth hacking tips to increase your blog audience and website traffic. Five ideas you can apply immediately to connect with your target audience.

5 Growth Hacking Tips for your Website

Why Blogging Is Essential for Your Inbound Marketing Strategy

Why Blogging Is Essential for Your Inbound Marketing Strategy

Prospective clients often ask me what’s the single most effective tactic a startup or small business can do to jumpstart their inbound marketing efforts—to increase traffic to their websites. They always look skeptical when I say simply: “blogging. No really, blogging. That’s it.” Then I smile and qualify my statement: “Okay, high-quality blogging.” 

Of course, I’m only being half-serious here, but generally speaking if you own or manage a business of any sort, blogging is exactly what you need to capture the attention of your potential customers. And this is especially true if you run a startup or small business, which are often under intense pressure to grow their business. In fact, startups and small business gain several critical benefits of blogging.

3 Reasons Why Your Content Marketing Team Will Fail Without Google Analytics

3 Reasons Why Your Content Marketing Team Will Fail Without Google Analytics

In marketing, a misconception exists that all marketers are essentially divided into one of two camps—the “data” team or the “creative” team. One team believes great marketing is “science” and the other team believes great marketing is an “art.”  A veritable cold war exists between these two mythological factions. In fact, many content marketers are openly hostile to analytics, as if they fear that being analytical will somehow reduce or destroy their ability to do bleeding-edge creative work. It took me a while to understand that this hostility was actually due to the fact that most marketers don’t really know what Google Analytics is or how powerful a content marketing tool it can be.