Converting Clicks to Customers: An Introduction to Digital Marketing That Helps You Attract and Keep the Right Customers
Converting Clicks to Customers: An Introduction to Digital Marketing That Helps You Attract and Keep the Right Customers
This free 6-chapter eBook explains how digital marketing works—and how to use it to grow your business, step by step.
Learn how to get more of the right people to your site—and turn them into loyal customers—with this practical, beginner-friendly guide.
Digital marketing isn’t just for experts—it’s for any business that wants to grow.
Whether you’re building your first campaign or trying to make sense of SEO, this eBook will walk you through the fundamentals that matter most.
What’s Inside:
Chapter 1 – Why Marketing Matters: Meet Alex, a small business owner who turned things around by mastering marketing fundamentals
Chapter 2 – Digital Marketing 101: Understand SEO, content strategy, paid traffic, conversion funnels, and more
Chapter 3 – FAQs: Answers to the most common questions new marketers and business owners have
Chapter 4 – Checklist: A step-by-step action list to help you build a strong foundation
Chapter 5 – Glossary of Terms: Clear, plain-English definitions for 60+ marketing terms
Who It’s For:
Small business owners and startup founders
Teams exploring digital marketing for the first time
Entrepreneurs looking for a no-jargon intro to online growth strategy
Format: Downloadable PDF — great for quick reading, sharing, or keeping on hand for reference.
Stop guessing. Start growing.