Lynn Langmade
The AI Effect: Rethinking Brand Management in a ...

Artificial intelligence is redefining what it means to build and manage a brand. From automated logo generation and AI-trained chatbots to real-time consumer insights and predictive personalization, AI is pushing brand strategy into new territory. This article explores how companies of all sizes can use AI to create more personalized, responsive, and scalable branding—while navigating the ethical considerations and maintaining authenticity. The future of branding isn’t a choice between human or machine—it’s about finding the right balance between the two.

The AI Effect: Rethinking Brand Management in a Digital World
Lynn Langmade
How AI Is Transforming Digital Marketing in 2025
How AI Is Transforming Digital Marketing in 2025
AI, Inbound Marketing
Lynn Langmade
Leverage AI for Marketing Automation

Stuck juggling a million marketing tasks? AI marketing automation can be your game-changer. It automates repetitive work, personalizes customer experiences for higher engagement, and empowers data-driven decisions for smarter marketing. Discover how AI can revolutionize your marketing strategy and fuel explosive growth!


Leverage AI for Marketing Automation
Lynn Langmade
Brand Architecture Framework: How to Organize ...

Brand architecture is a crucial part of building a strong and coherent brand identity that supports your business goals. In this blog post, we'll dive into the key concepts and strategies of a brand architecture, including the different types of brand architecture, how to develop a brand architecture framework, and why it's important to maintain and evolve your brand architecture over time. Whether you're a startup or an established business, this guide will help you create a solid foundation for your brand identity and strategy.

Brand Architecture Framework: How to Organize and Manage Your Brands
Branding Guides
Lynn Langmade
What Is Brand Equity and How Do You Build It?

Branding, and particularly brand equity, often get a bad rap in companies, most especially in the marketing department. But they shouldn’t. They're one of the most powerful aspects of a business that can have a dramatic impact on a company’s bottom line. I can’t tell you how many companies I’ve worked for that made phenomenal products and were marketing those products well, but paid absolutely no attention to their brand or treated it as some icky thing that dinosaur marketers cared about before the advent of digital marketing.

What Is Brand Equity and How Do You Build It?

3 Reasons Why Your Content Marketing Team Will Fail Without Google Analytics

3 Reasons Why Your Content Marketing Team Will Fail Without Google Analytics

In marketing, a misconception exists that all marketers are essentially divided into one of two camps—the “data” team or the “creative” team. One team believes great marketing is “science” and the other team believes great marketing is an “art.”  A veritable cold war exists between these two mythological factions. In fact, many content marketers are openly hostile to analytics, as if they fear that being analytical will somehow reduce or destroy their ability to do bleeding-edge creative work. It took me a while to understand that this hostility was actually due to the fact that most marketers don’t really know what Google Analytics is or how powerful a content marketing tool it can be.

How Paid Ads Can Boost the Success of Inbound Marketing Strategies

How Paid Ads Can Boost the Success of Inbound Marketing Strategies

Although inbound marketing alone can optimize your search rankings and promote your brand presence, integrating paid advertising into your strategy can quickly help you maximize your success. By utilizing paid advertising campaigns alongside your inbound marketing techniques, you can successfully place your content in front of your target audience for improved visibility and engagement. Your target audience will have more opportunities to explore your website, blogs and other content types with the paid ads acting as key reminders.

Content Strategy: An Overview

Content Strategy: An Overview

Creating a content strategy for your business is one of THE most critical steps on your way to developing a solid marketing strategy.

What is content strategy? Content strategy refers to the planning, development, and management of content! Many people confuse content strategy with content marketing. Content Marketing refers to the actual creation of marketing pieces that put your strategy into motion.

Say Hello to Verge's New Content Marketing Blog

predictive-analytics_revised.png

Welcome to the new Verge Content and Digital Marketing Blog!

In this blog we'll be providing in depth coverage on content marketing and digital marketing to help content marketers and digital marketers discover best practices in the field, stay abreast of the latest industry news, and discover new insights and thought leadership in marketing. 

Key ares of focus for the blog will be:

  • Content strategy

  • Content marketing management

  • Content brand and brand management

  • Digital marketing strategy

  • SEO, SEM, and search marketing

  • PPC and advertising technology

  • Email marmeting

  • Marketing automation and CRM

  • Marketing technology and the Martech stack

  • Social media marketing

  • Influencer marketing

We aim for this blog to become the a premier source of information for digital marketers and the first stop marketers go to get quality marketing content.