Stuck juggling a million marketing tasks? AI marketing automation can be your game-changer. It automates repetitive work, personalizes customer experiences for higher engagement, and empowers data-driven decisions for smarter marketing. Discover how AI can revolutionize your marketing strategy and fuel explosive growth!
Brand architecture is a crucial part of building a strong and coherent brand identity that supports your business goals. In this blog post, we'll dive into the key concepts and strategies of a brand architecture, including the different types of brand architecture, how to develop a brand architecture framework, and why it's important to maintain and evolve your brand architecture over time. Whether you're a startup or an established business, this guide will help you create a solid foundation for your brand identity and strategy.
Branding, and particularly brand equity, often get a bad rap in companies, most especially in the marketing department. But they shouldn’t. They're one of the most powerful aspects of a business that can have a dramatic impact on a company’s bottom line. I can’t tell you how many companies I’ve worked for that made phenomenal products and were marketing those products well, but paid absolutely no attention to their brand or treated it as some icky thing that dinosaur marketers cared about before the advent of digital marketing.
Startups and small businesses need to grow their businesses but often fail because they cannot find a growth engine. But social media marketing is the best to grow their business. In this post, we break down why setting up a social media profile on social media networks is essential for all new businesses and provide practical, step-by-step instructions to set up your brand’s social media profiles for success. There is a right way and a wrong way to set up social media profiles for business and we ensure you’ll get it right—the first time around.
It’s difficult for small businesses and startups to develop the audience they need to jumpstart growth. In this blog post, we provide growth hacking tips to increase your blog audience and website traffic. Five ideas you can apply immediately to connect with your target audience.
Creating a content strategy for your business is one of THE most critical steps on your way to developing a solid marketing strategy.
What is content strategy? Content strategy refers to the planning, development, and management of content! Many people confuse content strategy with content marketing. Content Marketing refers to the actual creation of marketing pieces that put your strategy into motion.
Welcome to the new Verge Content and Digital Marketing Blog!
In this blog we'll be providing in depth coverage on content marketing and digital marketing to help content marketers and digital marketers discover best practices in the field, stay abreast of the latest industry news, and discover new insights and thought leadership in marketing.
Key ares of focus for the blog will be:
Content strategy
Content marketing management
Content brand and brand management
Digital marketing strategy
SEO, SEM, and search marketing
PPC and advertising technology
Email marmeting
Marketing automation and CRM
Marketing technology and the Martech stack
Social media marketing
Influencer marketing
We aim for this blog to become the a premier source of information for digital marketers and the first stop marketers go to get quality marketing content.
