The digital landscape is constantly shifting—and so are your customers. If you're a startup or small business trying to decide where to invest your time and budget on social media, this infographic is your compass.

We've broken down the top 8 platforms—Facebook, Instagram, LinkedIn, X (formerly Twitter), TikTok, Pinterest, YouTube, and Snapchat—with key data on user demographics, engagement, and growth trends.

This easy-to-read visual guide helps you:

• Understand where your target audience spends their time

• Choose 1–2 platforms that match your goals and resources

• Plan smarter, not harder, when it comes to content strategy

Whether you're focused on B2B outreach or consumer engagement, this resource gives you a snapshot of the platforms that matter most in 2025.

🎯 Ready to stop guessing and start growing?