How Much Is Your Brand Really Worth? Start Measuring with This Free Checklist.

Understanding your brand’s financial value is the first step in managing its long-term health.

Our Brand Value Checklist offers a quick, practical way to track the quantitative side of your brand’s performance—so you can assess ROI, benchmark progress, and support strategic decisions.

This one-page resource helps you track key metrics such as:

• Revenue and revenue growth

• Market share and equity share

• Customer loyalty and satisfaction (NPS or CSAT)

• Lifetime customer value (LCV)

• Distribution reach and pricing position

Use it quarterly to monitor the health of your brand’s value over time—and pair it with our Brand Equity Survey to get a full picture of both the quantitative and qualitative sides of your brand.

Includes: A printable PDF version for fast quarterly check-ins.

Download the Brand Value Checklist and take the first step toward more measurable brand performance.