Digital Marketing & Lead Generation
Great, you have the content. But how do you get it in front of your ideal customer so you can start generating leads? Figuring out how to get your content found so a visitor can engage with it is actually more difficult than developing the content. Worse, you have few marketing resources and a low budget, and you don't have the time to develop marketing campaigns on your own, implement SEO, or track and analyze the performance of your marketing activities and campaigns.
This is where Verge can step in and eliminate a huge paint point for your company. Verge can leverage digital marketing techniques to create and implement multichannel campaigns, develop PPC and SEO strategies to ensure your content is found, and then leverage deep expertise in analytics to help you track and optimize your campaigns, websites and landing pages to improve performance, so you generate more leads.
Email Marketing
Whoever said email marketing was easy clearly has never done email marketing. Marketing automation is hard. But it's also the most effective tool a business has for growing their business outside of inbound marketing. Good email marketing programs and nurture tracks can transform random website visitors into paying customers and with the right amount of nurturing, they can also turn disaffected customers into lifelong loyal customers that last a lifetime.
But what startup has the dedicated resources needed to learn how to set up successful email programs, drip campaigns, and nurture tracks? They often don't know what a landing page is or how to integrate it into their website or emails. For that matter, they have no idea how to create and segment a targeted list in marketing automation or how to develop trigger-event campaigns that automate and simplify marketing tasks. Of course, VERGE can help with email marketing and makreting automation. VERGE's founder has deep experience in Eloqua, Marketo, HubSpot and even MailChimp. We'd love to help our clients embrace the power of marketing automation and turn them into email marketing champs.
Marketing Automation Selection and Configuration
CRM Integration
Automated Worfklows
List Segmentation
Lead Generation
Lead Management and Scoring
Drip Campaign or Nurture Email Sequences
HTML Email Creation and Design
A/B Testing
Marketing Automation Reporting & Insights
SEO
The top three posts on Google SERPs get 85% of all website traffic. With a new or young website and low domain authority, an SEO strategy and plan is essential to help your buyers find your content. SEO--both on-page and off-page SEO--will help you get found online organically, which means you'll pay almost nothing for leads and new customers. Verge are experts at optimizing your content to be found organically in search and can help you start bringing in organic traffic that will grow your business.
Verge can help you not only with keyword strategy, content topics and themes, but also website optimization and on-page SEO. Verge has helped many companies get their content ranked in the top 3 for critical keywords by developing a comprehensive SEO strategy and helping our clients optimize their content to rank for those keywords.
PPC
PPC or Pay-Per-Click Advertising is an essential promotion tacti when your business is just getting off the ground or if you've just launched your startup. Why? Because until you develop enough content to start generating organic traffic, it's almost impossible to get inbound traffic to your site and hence to get leads or sales. PPC, which is almost synonymous with Google Ads, actually refers to any internet advertising model in which advertisers pay a fee each time their ads are clicked. Search Engine Advertising is the most popular form of PPC, but Amazon Ads or even Facebook Ads also fall under the category.
At Verge, we're certified in Google Ads and have deep experience leveraging Amazon Ads and Facebook Advertising for our clients to help them bring in traffic and start generating revenue for their business. Starting a business is difficult but with Verge's help you can master PPC and start bringing in customers in no time.
digital campaign development
You're probably not aware, but Verge's founder has won an award for developing an omnibus-channel marketing campaign and in the intensely competitive online marketing environment, it is no longer enough to blog and post on social media to distribute and promote your content.
You'll need to develop digital marketing campaigns, executed across multiple channels to get maximum effect. Verge can help you develop campaign ideas, develop the content and copy for those campaigns, and then help you execute those campaigns across all marketing channels--Website, Email, PPC, Social Media, Blog, Events etc to ensure your marketing activities deliver the maximum return on your investment.
conversion rate optimiation (CRO)
Did you know it is 7 times more expensive to acquire a customer than to keep one? Likewise, it's 7 times more expensive to keep a lead than to acquire a new one. Conversion Rate Optimization or CRO is the practice of leveraging analytics and insights to learn how well your landing pages are performing and then testing various versions of those pages to optimize user performance. Verge are experts at transforming low-performing landing pages into high-performing pages that convert visitors into leads and leads into customers for our clients. If you're struggling to understand why your website is attracting visitors but not converting visitors into customers, odds are high your site and landing pages need conversion rate optimization. Let VERGE help you optimize your landing pages so you can start converting more leads into customers.
Insights & Reporting
Most new businesses struggle because they simply don't know what they don't know. They spend budget on marketing campaigns with little if any results but can't see what's causing the blockage. But what if they could suddenly see what's blocking them? Know why they aren't growing as quickly as they should? Or learn why their website traffic is stagnant or why they're getting few leads to fill their pipeline? Simply taking the time to analyze your marketing activities and draw important insights from that data can change everything.
Verge leverages Google Analytics and attribution reporting in other digital marketing tools like marketing automation and CRM to quickly understand what's wrong so startups and small business can course correct before it's too late. What's more we can leverage this data to help improve on-page and off-page SEO and increase lead capacity on your PPC and paid social media campaigns to start driving the kind of revenue that produces business growth. We can also leverage data to improve your email marketing campaigns and nurture tracks. See exactly how Verge's analytics experts, who are Google Analytics certified, use analytics to improve content marketing and SEO.